The Best Social Listening Tools – 2018

The Best Social Listening Tools – 2018

Social listening is very different from Social Media Monitoring. While social media monitoring is mostly analytical insights gathered around the company’s specific activities in the respective platforms, social listening is tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging these insights to discover opportunities or create content for those audiences. Social listening is an important extension of […]

How to make sure you are getting your money’s worth from digital marketing!

How to make sure you are getting your money’s worth from digital marketing!

Evaluating the marketing efforts of an e-commerce website is a straightforward exercise, because sales and purchases determine the performance of your marketing efforts. However, gauging the digital marketing attempts of a service-based business is a slightly different and more difficult task. While the content could be tracked for how well the audience has engaged with it (likes, shares, subscribe etc.), […]

5 powerful reasons you need to use video marketing

5 powerful reasons you need to use video marketing

2018 started as the full video-marketing revolution year as many marketers and organizations are leveraging the video platform to expand their reach. According to the recent research reports published by many digital & event companies in Qatar, it is reported that “More than 60% businesses have initiated using video content marketing and above 80% of companies believing their ROI improved […]

5 Best Tips to Building your Company’s Brand

5 Best Tips to Building your Company’s Brand

Brands are valuable resources, create abstract wealth for the business, institutions, and countries. A brand generates value, perception, and promise of a service or product.  To start with, you want to embrace an entire brand management mindset.  Be objective and enthusiastic about the new with a positive mind focusing on constructing creative and innovative market. And if you are leveraging […]