4 Benefits of using CMS for your business website

4 Benefits of using CMS for your business website

A Content Management System (CMS) based website is very popular among website owners due to the numerous features and advantages the website management system offers. At Whyte Company, we often get clients asking for responsive web designs with CMS eager to know more about the functionalities of the latest CMS.

So what is a Content Management System? 

A CMS can be defined as a website management software, effective mechanism which helps keep your website updated with latest content including company news, upgrades to products/ services, blogs and industry trends. Content management systems are also immensely popular for web applications.

Well, simply explained, CMS is a tool that helps you manage, update and edit content on the website.

A content management system basically involves managing the lifecycle of the content which is crucial for maintaining fresh content on the website.

Although the term is quite vague, content can be commonly classified into text, images, videos, documents.

In this article, we present few basic insights on CMS along with few key advantages of CMS based websites.

For better SEO 

From the SEO outlook, it is advisable to keep the website up-to-date with rich  content for better results and higher search engine ranking. In short, it grants better online visibility to the business. CMS helps build good structures of meta data, website maps (XML) and templates are oriented for good SEO exploitation. For instance, this CMS based eCommerce website designed by Whyte Company for Starlink World focused on customer acquisition and a full suite of communication templates underpinned by the brand guidelines. The ensuing result – a website which remains highly search friendly with increased website traffic and conversions.

Whyte Company implemented an end-to-end digital, responsive, publishing solution for Starlink World’s eCommerce portal in Qatar

 In Built SEO Optimization

Writng metatags on your website source code, which is a crucial SEO activity, is usually done only by the developer in a non CMS website as it involves some basic coding.  As the SEO functionality is inbuilt in a CMS, updating meta tags is as easy as writing on a word file. This CMS feature definitely makes it easier to keep up with emerging SEO & social media optimization trends.

Value for Money

As CMSs have emerged as affordable, easy-to-use systems within the average businesss reach it provides more value for money over non CMS websites.  A non-CMS based website requires you to get in touch with the developer and depend on him to make any updates to your website. As a CMS based website gives you the liberty to make updates on any content based section on your own at any given point, it is both a time and money saving mechanism for your business website. For instance, Al Jaber United’s CMS based responsive website designed by Whyte Company is easily managed the their internal team as their clients are kept abreast on latest company updates and news.

Snapshot of Al Jaber United’s CMS based responsive website designed by Whyte Company

Delegation to multiple users

A CMS system can also streamlines delegation of users to enable them update your website. For instance, assigning responsibilities to concerned department heads for updating their sections in the system makes the updates more productive and a faster process.  A CMS empowers clients manage their websites independently. The success of any CMS depends on its usability. If the user fails to manage the CMS without assistance the system may need some serious analysis and redesign.

At Whyte Company, our developers work closely with clients to provide scalable and flexible CMS web development in Qatar with instant features update and high quality output. For the many CMS based websites for our clients across the retail, FMCG, hospitality, IT and educational sectors in Qatar, Whyte Company has provided the best CMS solutions in Qatar with most open source softwares like Drupal, Joomla, Wordpress, and even customized website management software.

With a continuing need for high-quality searchable content, our CMS designs are always SEO-compliant. Team Whyte provides ample guidance and training to clients on managing the CMS and handling the back-end. Whyte Companys development team can also maintain the CMS for clients with reasonable maintenance packages.

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