Content audit as a process is very much associated to SEO auditing where the content is reviewed as per SEO grounds to check if it follows all the parameters. This then helps to optimize the content and drive in better profits. As a result, there is an easy bridging of gaps between the content and the client. Thus, the process is an effective and efficient one for which it is taken up and considered inevitable for every website. Ahead, we shall see the process in detail and the benefits that can be attained in following such a process.
Steps Involved in Content Audit
The following are some of the steps that are involved and followed in content audit in close relation to SEO:
Create a document of all contents
The first step before starting off with the auditing process directly, see to it that you place the content all together on a single document. In the same document, add the respective URLs of the website. If you need to distinguish between each website, then use a separate template for each one of them. There are several different types of templates used for such documents like content inventory spreadsheet, content audit template, content quality audit template and so on.
Gather all required data
As we have arranged the documents systematically for an audit, it is equally essential to find and collect the missing details. This can be done in an enhanced manner by being assisted by an SEO consultant in finding the minute aspects like the title, keyword, URL, image, audit details to be used and the bounce rates. In addition, it would also be vital to understand the word count, the amount of infographics and the word order. Thus, one pro tip that can be followed is to limit the word count and maximize the data.
Analyse all the inputs
The quality of inputs greatly depends on the quality of the website. Hence, before proceeding with the audit, one must check the data arranged for audit. This helps the users to remove the unwanted contents and links as well. This is a long and time taking process on the whole. Instead, it is recommended to consider video contents and infographics that gain better visibility on search platforms. Most of all, there should be a deadline created for the begging and completion of analysis.
Track the offsite content performance
The offsite content mostly comprises of advertising videos or slides with infographics. Not all sites should necessary comprise of such contents and it greatly depends upon the site. The performance of this kind of shared content can be understood no sooner than when it is shared on to the other similar platform. This is the main reason as to why most websites do have SEO services extended to client websites that helps them rightly understand their shortcomings.
Benefits in conducting a Content Audit
The following are some of the benefits of conducting a content audit once in a while in a website:
Overall analysis of content
From the very name of the service, it is pretty much understandable that the content in each website is evaluated on the basis of their performance. In addition, the accessibility of the content is also calculated by checking on how much of the content is availed to the users when they are in need of it. On the whole, the content must look appealing as it is posted on the website.
Looks for repurpose of content
The details of view and usage of data can be rightly revealed with the help of a PPC consultant. Especially when the site is a paid one and is running live, there will be immediacy in recreating blogs and thereby uplifting the content with lower reach. This is one of those secret tips in achieving specific and difficult aims.
Wedges content gaps
Content is something that gains equal relevance, be they added on to a website or a specific web page for that matter. For this, it should be specifically noted that equal amount of content is distributed evenly in all pages. As a result, there is expected to be better visibility of content that leads to better brand visibility. Moreover, there is more value given to the website.
Understand the quality of website
The quality of any website can be graded in three levels- rich, poor or medium. Here, the content should either be of an optimum length. Apart from all these re-emphasized facts, it should be doubly ensured that the content by all means is unique and stands apart from the rest of the competitors too. This is the main reason as to why it should gain more reach on different platforms. Social media experts are of the opinion that even social medias are a factor to improve its rank. In both cases, it would be good to keep the information improved on a timely basis.
Every SEO company in and around the world survives basically with a good knowledge in content and SEO aspects. Hence, if you are in search of an SEO company in Doha, find one with exponential knowledge in content audit and does it regularly. In fact, to unveil the success slogans of every digital marketing company in Qatar, it is nothing but periodic content audit.