Google's Algorithm Update to Favour 'Mobile-Friendly' Sites 2015 onwards

Google’s Algorithm Update to Favour ‘Mobile-Friendly’ Sites 2015 onwards


In April 2015, Google announced an algorithm update which created much buzz around the influence it would have on a websites search engine ranking depending on its mobile-friendliness. The internet user trends in Qatar, indicate that smartphones are the preferred electronic devices for accessing search engines and social media sites.

A staggering adoption of smartphones in our daily lives has clearly transformed the way of content consumption, online marketing in Qatar as in the rest of the world.  Although the clear view impact of Mobilegeddon is still being assessed, popular sentiment suggest implementing a Best Mobile Friendly and responsive web design to avoid any significant hits to website traffic.

What’s Recent From Google:

Search Engine Land termed Googles recent algorithm update as mobilegeddon  and reported that the mobile friendly update will potentially give a ranking boost to mobile-friendly pages in Googles mobile search results. Mobilegeddon has been expected to influence search ranking and results more than previous updates like Panda or Penguin.  Basically, Mobilegeddon signifies Googles favoring of websites that are mobile friendly or easily accessible on smartphones with a better shot at having a good ranking on search engines.

Mobile Friendly Test Tool:

Heres a lowdown of key details about the algorithm and suggestions to ascertain the mobile friendliness of your website.  Test Website for Mobile-friendliness:One of the best ways to gear up for predicted changes requires you to ascertain whether Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool here If your website fails to hit the check marks for smartphone optimization, go for a responsive design.

The responsive design should ideally shrink big content as the lesser the better. Go for a PageSpeed Insights test: Check your websites loading speed as it is most crucial for a seamless experience for site visitors. Page Speed Insights looks at website parameters which are not affected by connection speeds.

Page Speed Insights:

According to Google Developer site, PageSpeed Insights only considers the network-independent aspects of page performance: the server configuration, the HTML structure of a page, and its use of external resources such as images, JavaScript, and CSS. Implementing the suggestions should improve the relative performance of the page. However, the absolute performance of the page will still be dependent upon a users network connection.

Speed up the site. Google’s giving more priority to site speed than ever (considering how important site speed is for mobile access).  If you are using Cloud/VPS, install memcached, nginx and varnish – it will considerably increase the site speed. These are one-click installs for most managed hosting services.  Image Credits: Search Engine Land

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