Key Web Design Trends of 2015

Key Web Design Trends of 2015

Which comes first — the visual or the re-calibrating blink?

Consider the following:

Scientists have shown that the average person blinks 15-20 times per minute. That’s up to 1,200 times per hour and a whopping 28,800 times in a day–much more often than we need to keep our eyeballs lubricated. In fact, we spend about 10 percent of our waking hours with our eyes closed.

But given the human propensity to satisfy curiosities via a visual check-out first and today’s gizmo-loaded life, clearly eye fatigue is the elephant in your fore sight. From the finite softer hues of a human face to the glare of screens is an am-to-pm precoccupation for most of us.

For those among us who have taken to guiding others on the digital-way, getting the web design right is akin to getting the delectability of the falafel just right.  Client meetings are indeed tricky. At Whyte Company, one of the best web design company in Qatar, we strive to achieve our clients vision and skip past most of the must-be-done paradigms. Communication requires a pleasant hue to achieve that modicum of acceptance, which makes it a job well begun.

Ditto for visual communication. This however is a far cry from verbal communication which ultimately boils down to tone and tenor. The visual menu today is just not a faithful replication of nature’s oh-wow VIBGYOR treat.

The Pixel Palette is indeed customized and how, as each one of has tucked away as a favourite.

Its critical. The design of a websites navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness – Kissmetrics

Ergo, the hunt for the optimum web design which keeps eye fatigue at bay — at least until the message gets across to the viewer. 2015 offered us a number of such visually-easy (and continuously improved) initiatives like flat designs, hidden menus, infinite scrolling, ghost buttons and card designs and background videos to name a few. Let’s look at basic features of these web design trends and a view at Whyte Company’s portfolio with some of its best web design projects in Qatar.

  • Flat design entails a combination of vibrant striking colours, exotic typography and a sharp well-defined look. The content is brief with minimal embellishment of your site. Minimalism is core to this style of design.
  • Card design is a trend popularized by leading image-sharing site Pinterest. It came to the forefront after Twitter and Facebook adopted the design for their desktop and mobile websites. Hubspot explains, A card is a design technique used to organize large amounts of content into more easily digestible pieces. Its typical for cards to have things like images or rich media, headlines and subheadlines, brief body copy and a call to action button.
  •  In hidden menus, a navigation is hidden off screen, while only revealing a menu where you can interact with an element with a hover or a click. Designed by Whyte, Qatar based Hotrod Automotive Group’s Responsive Website is a good example of  a minimalist navigational style.
  • Generally used for Call To Action, Ghost buttons are used to attract the viewers attention in a very subtle way as the buttons are transparent but have a shape which is recognizable and is bordered with a thin line.
  •  In the long-scrolling down design, information can be easily accessed by using this method as opposed to clicking links that direct the user to other pages on the website. As more people in Qatar and around the world access information through smartphones, tablets and are no longer limited to desktop use, this design proves very user-friendly for web navigation on the go.
  • A background Video on your website is the best way to draw attention.  Animation or videos in the website background can engage site visitors and increase the time they spend on the site, and hopefully increase their interaction with the contents on the site.


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