Best Social Listening Tools

The Best Social Listening Tools – 2018

Social listening is very different from Social Media Monitoring. While social media monitoring is mostly analytical insights gathered around the company’s specific activities in the respective platforms, social listening is tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging these insights to discover opportunities or create content for those audiences. Social listening is an important extension of monitoring online digital performance. Brands need to observe the many conversations that happen on these platforms, listen into these social conversations around them, and track these to analyze the trends within their respective industry.

Why is social listening important?

Social listening goes beyond brand mentions and replying to comments. It helps companies access what topics are trending. With social listening, brands can gauge the quality of these conversations, as in who are making these conversations, what platforms or key sites do they use to make these conversations, as well as give a detailed sentiment analysis around these topics.

By getting a complete view on the topics, the brand can:

  1. Improve overall value among customers by engaging in these conversations
  2. Provide great content that is relevant to their industry
  3. Get great insights, which can be used to supplement the brand’s thought leadership
  4. Enhance customer experience
  5. Create exceptional marketing campaigns that resonate with the customer

In short, with the power of social listening, brands can leverage trends. The keyword here is active engagement!

Here are two active Social Analytics Tools that are trending in 2018:


Brand24 is a social media monitoring solution that helps businesses to identify audiences who are mentioning their products, services, and their companies over the internet. One your content is published and made available online, Brand24 allows you to monitor the engagement you have gathered through that content by seeing in real-time what people are saying online about your products, services, and brand as a whole. This social media monitoring tool allows companies to track negative comments made by people on the internet by directly interacting with those people and work together towards creating an agreeable arrangement or solution.


Social Mention is a social media search & analysis platform that aggregates user generated content from across the universe into a single stream of information.It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.Currently it providesa point-in-time social media search and analysis service, daily social media alerts, and API.


Hootsuite Streams is an added feature of the Hootsuite Dashboard. It allows you to monitor real-time social conversations around the content displayed on all your social networks. This comprehensive tool tracks brand engagements, topic engagement, as well social sentiments around the content that has been displayed. This is especially useful when you want to track what type of content works well for your brand.

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