In the year 2015, mobile marketing took a big leap with mobile-customized content being created for smartphones. Marketers around the world have reinvented marketing strategies & budgets to leverage the benefits of mobile marketing for their companies.
Popular reports suggest that over 50% of internet ads would be viewed and clicked with smartphones and mobile commerce or m-commerce has grown more rapidly than desktop or e-commerce.
The importance of mobile marketing in Qatar can be determined on the basis of a recent study which found out that Qatars smartphone penetration has reached 75 percent in the past few years as cited on Ministry of Information and Communications Technology – Qatar’s website.
With higher levels of smartphone penetration and high engagement in the GCC markets, smartphones offer a twofold advantage in reaching the consumers high reach but yet personalised messages and engagement. Marketers realise this immense potential and are looking at various avenues to understand the mobile behaviour better, states Amit Singh, Executive Director Telecom, Nielsen.
Dual Investment in Mobile Websites & Mobile Apps
We cant emphasize enough on the importance of mobile websites. As the info graphic suggests, our on the go device is today the most preferred medium to access information be it through:
In short, if your website is not mobile compatible or mobile responsive & optimized for smartphones, you lose out on connecting to potential audience who may be searching your product or service on their mobiles.
Companies can gain a business edge over their competitors by investing in mobile apps relevant to their niche and potential customers. Take a look at the at the official Mobile App Whyte Company created for the 13th UN Crime Congress held in Doha in April 2015.
Content Marketing for Mobiles
Content marketing for mobiles is based on an in-depth analysis & understanding of some of the following points:
Basically, it is about prioritizing the content you would want the end-user to interact with.
Getting your message across quickly will need to include the use of visuals that convey the message quickly. Studies show that 90% of the information that is transmitted to the brain is visual and it is processed 60,000 times faster than text.
Mabbly sums up the dos and donts of a mobile marketing plan by first considering how phones are used.