For My Little World, the founders needed a Logo & Brand Identity Design concept that promoted their new brand as an international level INDOOR ACTIVITY & PLAY CENTRE for children in Qatar.
The Brand Design needed to assert that a child who regularly visits My Little World discovers his/her own FAVOURITE ACTIVITY, CREATIVE SPACE, VOICE and LEARNING STYLE in a SAFE, FUN & PLAYFUL environment.
My Little World’s logo design derives its core inspiration from a strategic use of VIBRANT COLOURS and ALPHABETS which depict the brand’s ideology of LEARNING with a DIFFERENCE in a fun, creative and secure environment. In terms of SYMBOLISM, the colorful FREE HAND STROKES on top and bottom of the brand name represent the brand’s belief in creating an INTERACTIVE and ENGAGING environment for kids.
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